Search engine optimization is an important task for any person wishing to market a business online. It offers highly targeted advertising at a fraction of the cost of traditional forms of advertising like tv, newspaper and radio. In fact, the actual advertising is free. The only cost is the actual work to get the rankings.
In order to effectively utilize the search engines, the first thing you need to worry about is the keyword research. This is the most important step in any search engine optimization campaign. If you ignore, or take lightly, this stage then the rest of the campaign will be built on flimsy ground.
If you build the campaign around phrases that get no volume, or are too competitive then you will have a website that will not get any traffic.
The best thing to do is to sit down and get into the mind of the customer. Using a simple pen and paper just start writing down all the phrases and words you can think of that are related to your company. Try to imagine what they would think when at the search engine box.
Try to get at least 10 to 15 words to start with. You can then use those words to explode a list into hundreds of words using various tool. For example, the free tool provided by Google will take your list of words and give you hundreds of similar words. It will also tell you the search volume of each word so you will know if you have a viable set of words.
The keyword research step is crucial to the success of a SEO campaign. Without it you will not have the data or direction to properly plan an effective campaign and will waste a great deal of time.