Friendster: Connecting Smiles!

December 3, 2009 by paolo. | 0 comments

This Friday, Friendster will be launching it’s revamp — and the new direction they’ll be taking, in order to strengthen the brand.

See?! It comes in green! Lovely! With the new look, comes new, better features — which have all been developed to meet the wants/needs of their target market: the youth!

It’s now easier to upload/organize photos — and from what I hear, high-res photo uploads will also be supported. Customization of profiles is also still there, in case you don’t like the new green look. (And why would you not?) Ben Dunn, (VP Philippines & Global Head of Brand Experience) even jokes about people mistaking Friendster’s new direction to be … green.

More entertainment options! “A brand is a product that has great personality,” as Ben Dunn relates, and what they want to happen is when you mention “fun” or “entertainment,” you think of Friendster. There will be wrapped digital gifts and music and that definitely moves things forward, in terms of being a social network. These are what people are into, and that’s exactly what Friendster will be providing.

Here’s Cheftonio‘s video from the talk the other night:

“A brand is, what a brand does,” as Ben says, and getting to see that the people working on the Friendster are young, happy, cool, spirited and positive — we can only see how that shows in the revamp.

Eliciting and displaying the same values as their target market, they aim to capture the passion — when you see that new white-over-green Friendster logo, they expect you to smile — as their new tagline is “Connecting smiles.”

So log-on this Friday to see the new Friendster! Add me up!