The Samsung Corby Puts The “You” In “Youth”

October 17, 2009 — Samsung brought in a little more color to SM North as it launched its newest mobile baby: The Samsung Corby. (model: S3650)

This mobile baby, to be precise, is a new full-touch handset that is designed for the socially-connected lifestyles of the youth. (rather than trying to fashion a business phone that can ALSO do that)

With built-in support for the BIG big boys of social networks, (Facebook, Twitter, MySpace, flickr, etc) this might be the phone that makes you ditch that big bulky (or mebbe sleek and sexy?) computer of yours at home.

“We see strong growth opportunities in this sector and will continue to pioneer new markets with innovative technology. The Corby is consistent with Samsung’s legacy of developing new products and technologies designed for specific audiences and bringing new devices quickly to market,” explained Charlse Choi – VP Hand Held phones, SEPCO

Having the youth in mind, (and realizing their desire to be different) the Corby shall be known for its sleek body design and bold colors. Having interchangeable slip-on battery covers (called “Fashion Jackets”) in different colors + designs (Jamaican Yellow! Cupid Pink! Minimal White! Festival Orange! They deserve exclamation points!) makes the phone stand up and shout, “No! I will not be just another phone that everyone else has!”

The phone’s UI also has what they dub the “Pop-up SNS” notification, to inform you of any new updates and live feeds from Facebook, MySpace and Twitter. It also incorporates device features into these social networks, meaning a video of your dog going bonkers over its own tail can be posted directly to YouTube, or that secret stalker picture you took from the Corby of your crush can be uploaded directly to flickr, Picasa or Photobucket.

“Globally, we are number one for full-screen touch phones and recognize the importance of social networks in the modern mobile industry. Samsung’s target audiences are at the heart of its business strategy and the design and functionality of Samsung Corby meets the needs of a highly digitally connected and style conscious youth audience – as does the affordable price point,” continued Choi.

The full-touch design makes it easier for Corby owners to manipulate on-screen widgets (of which, it was mentioned, are customizable!), or utilize “one finger zoom,” which allows users to zoom in or out USING ONLY ONE FINGER. There’s also the “smart unlock” feature, which unlocks the phone when the user draws a specific letter, or symbol.

Aside from the colorful phones, there were games, performances that involved orange/pink/yellow-colored girls on stage and a raffle for not one, but two Samsung Corby phones (whose winners are both not me :p ).

For the more technical-detail-looking-reader, here’s the tech specs for the Corby:

Network	EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
Display	2.8” QVGA 262K TFT-LCD Full touch screen
Camera	2 Megapixel CMOS
Video	H.263, MPEG4, WMV
Audio	FM Radio with RDS
Audio	Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA
Value-added Features	Fashion Jacket (changeable battery cover)
	Pop-Up SNS
	Cartoon UI
	One Finger Zoom, Dictionary, Smart Unlock
Connectivity	USB 2.0, BT 2.1/ EDR
Memory	50MB + microSD (up to 8GB)
Size	103 x 56.5 x 12.0 mm
Weight	93g
Battery	960mAh
SRP	7,990 (!!!)