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food fetish: heart attack grill.

Posted in awesome, food. on Tuesday, October 6th, 2009 by paolo. Tags: awesome, food, food fetish, heart attack grill
Oct 06

Gab posted this motivational poster on my Facebook yesterday:

flatlined

Yes I did enjoy this image quite a bit — also, it originates from The Heart Attack Grill — the very same one I posted about in the first food fetish post.

What exactly is the Heart Attack Grill?  From the official site:

The Heart Attack Grill® is a hospital themed restaurant in Chandler Arizona, which has become internationally famous for embracing and promoting an unhealthy diet of incredibly large hamburgers. Customers are referred to as “patients,” orders as “prescriptions,” and the waitresses as “nurses.”

The menu includes the Single Bypass Burger®, Double Bypass Burger®, Triple Bypass Burger®, and the Quadruple Bypass Burger®, ranging from half a pound to two pounds of beef. Also on the menu are “Flatliner Fries” (cooked in pure lard), no filter cigarettes, hard liquor, beer, and full sugar coke.

The menu names imply coronary artery bypass surgery, and refer to the danger of developing atherosclerosis from the food’s high proportion of saturated fat and excessive caloric content. The Quadruple Bypass Burger® has been quoted at around 8,000 calories!

One of the restaurants most celebrated (and widely publicized) gimmicks is the free wheelchair service provided to those “patients” who successfully finish the Quadruple Bypass Burger®. Amidst a flurry of photography from tourist bystanders the “patients” are pushed in a wheelchair out to their cars by the nurse of their choice.

Founded in December of 2005 by Dr. Jon, a non AMA recognized physician. He has been glorified as the freedom fighting arch enemy of political correctness by some, and demonized as a charlatan “nutritional pornographer” by others, Dr. Jon can be found each day, at the griddle, actually flipping hamburgers in his white doctor’s lab coat and stethoscope.

The restaurant has found itself in a continual state of self defense against various activist groups and branches of state government. Most notable was a very public threat closure from the Arizona Attorney General’s in late 2006.

The controversy hit a crescendo when Dr. Jon was arrested after having attempted to open a live fire hose on a group of picketing nurses. Rush Limbaugh, Geraldo Rivera, and major networks from over sixty countries went live with the story, in a non-stop media frenzy that lasted for months on end.

A compromise was finally reached when Dr. Jon put a disclaimer on his website stating, “The use of the word ‘nurse’ above is only intended as a parody. None of the women pictured on our website actually have any medical training, nor do they attempt to provide any real medical services. It should be made clear that the Heart Attack Grill® and all its employees do not offer any therapeutic treatments”.

Despite the obvious animosity between the Heart Attack Grill®, and various Nursing Associations, Dr. Jon has always taken time in each and every television interview to point out that we are absolutely in the midst of a severe global nurse shortage. “It’s a real crisis!” says Dr. Jon, “Each one of us has a duty to help. I view my part is to draw attention to the problem by playing the role of the villain”.

One may question whether Dr. Jon’s kind words are sincere, considering the underlying motive that everyone can plainly see… money! No matter which side of the debate the general public finds itself, one thing is certain, upon visiting Arizona they all seem to make the pilgrimage for a burger and fries at what is perhaps the worlds most politically incorrect restaurant!

The future of the restaurant, according to Dr. Jon, lies in its ability to successfully transition into a diet center. With sights set firmly upon competing head to head with established weight loss giants such as Jenny Craig, Nutri-System, and Weight Watchers, he pays little attention to nay saying critics.

According to Dr. Jon, “The new Heart Attack Grill® Diet Centers will offer the American public something that no other program has ever been able to do… a diet program that you actually enjoy and can stick with for a lifetime!” He did though conveniently fail to mention just how long the “lifetime” of the clients might be.

Dr. Jon’s most recent fitness book, the Heart Attack Grill® Diet, which teaches readers how to “Eat, Drink, and Smoke their way to Better Health”, has not been well received due to its actual advocating of cigarettes, hard liquor, and maintaining company with girls of a barely legal age.

Here’s a couple more pictures from their media page, photos courtesy of Wayne Parham Photography:

media8 media5 media9 media7

And here’s a video about it:

So maybe that motivational poster did work, in a sense — I might print it out and use it as inspiration to work hard — so I could eat a QUADRUPLE BYPASS BURGER.

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