An IMAX theater (or is it theatre?) popping up in the heart of QC?  (Which is, by any measure, closer to me than the one in MOA):  I’m there!

SM Cinema offers another breakthrough in movie watching experience. After opening the very first IMAX Theatre in the Philippines at SM Mall of Asia, SM Cinema is once again leading the race towards technological evolution by opening another IMAX Theatre at SM City North EDSA on July 16, 2009.

IMAX Theatre SM City North EDSA is uniquely equipped with IMAX’s digital projection system which will surely deliver The IMAX ultimate movie experience to all its moviegoers.

IMAX Theatre’s digital theater system uses a comprehensive suite of proprietary IMAX technologies, that, when integrated together, creates an experience that consistently puts the audience IN the movie.

This is the world’s most advanced digital theatre system and is superior to all conventional digital systems, just as IMAX’s film-based system is superior to conventional film-based systems.

IMAX’s digital projection technology:  What Makes it IMAX?

An IMAX theatre equipped with IMAX’s digital projection system delivers the key elements that make up The IMAX Experience^®.

These elements include:

• IMAX’s revolutionary projection technology, which delivers crystal-clear images
• IMAX’s powerful audio system, which delivers laser-aligned digital sound
• IMAX’s customized theatre geometry, which maximizes your field of view

The IMAX Experience is created through a comprehensive suite of intellectual property and technology, and it is the unique combination of these features that impacts what moviegoers see, hear and feel at the movies.

Virtually everything is customized for the IMAX theatre to maximize the experience for each guest – regardless of where they are sitting.

And isn’t it amazing enough that SM North already has the superb D-Cinema???  :p

[For more information, check out SM Cinema's official site.]

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